About Us


Owners Andrew & Mara are a husband and wife team who met in Andrew’s homeland, Canada in 2005. While living in Canada, they joined forces to successfully operate their late-night café, Folly, while working together to create scrumptious cheesecakes, brownies and cookies.

Following the birth of their first born, Max, they followed the sun back to Mara’s home, Australia; settling in Newcastle. Soon after, they welcomed Gus into their little family. The busy family are now looking forward to the arrival of baby #3 in July 2015.

Andrew has a passion for flavour combinations and nostaligic North American baked goods. Mara’s rich family history of baking has helped fuel her dedication to producing the finest macarons and cupcakes imaginable. The couple’s shared love for all things sweet inspired them to begin Fifi La Femme in 2013.


Fifi La Femme is a bakery dedicated to using the freshest and finest quality ingredients. We source local and organic ingredients when ever possible. All of our baked goods are made with love, daily in our Islington bakery. We do not use mixes or artificial preservatives. We are proud to offer many gluten free options

Our Team